《微短剧发展管理办法》施行: 推动行业从“拼数量”转向“拼质量”

澎湃新闻
Sep 11

漫画/李晓军过去几年,微短剧的发展速度远超行业预期。从最初几分钟一集的付费爽剧,到今天的品牌定制剧、文旅短剧、IP衍生剧,再到海外发行,微短剧已不只是移动互联网的一种内容形态,更成长为影视产业的重要组成部分。《中国网络视听发展研究报告(2026)》显示,截至2025年12月,我国短视频用户规模已达10.74亿人;微短剧用户人均单日使用时长达到129分钟。中国网络视听协会发布的2026年第一、二季度...

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