从全球代工到品牌突围,一家深圳眼镜厂在拼多多上的跃升

同花顺
Sep 11

1983年,香港商人林贤生在深圳横岗创办了第一家眼镜厂。此后40余年,这块土地从承接国际代工起步,逐渐长成全球高端眼镜制造中心。官方数据显示,深圳龙岗区的年产眼镜高达1.25亿副,占据全球高端市场份额的50%以上。全球每两副高端眼镜就有一副产自这里。过去,深圳眼镜业一度“有制造无品牌”,普莱斯也曾是这条代工链条上的一环,但它走了一条与众不同的路:别人从线下店起家,它从电商出发;同行收缩产能,它重金...

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