【华泰证券李婉晴：客户洞察是最有价值的环节，AI能把业务散点能力变成集团型能力】9月11日，由证券时报社主办的“2026金融机构年会暨证券业财富经纪论坛”在深圳举行。华泰证券财管总部联席负责人李婉晴表示，在客户服务综合解决方案链条中，当前更需攻克的难点是客户洞察。券商拿到的往往不是客户全部资产，只是风险资产的一部分，传统KYC问卷又难以了解客户真实需求，第一步定位有偏差，后面所有服务匹配都会出现偏离。李婉晴介绍，华泰证券作为“All in AI”战略践行者，AI在综合服务场景下有一个重要能力：把原来分散在各个业务部门、各个一线投顾的散点能力萃取出来，形成公司统一的数字资产，变成集团型能力。以服务企业家客户为例，过去盯公告、约拜访、形成方案是层层漏斗和消耗的过程；现在商机跟踪由AI完成，方案生成时后台已集合产品配置、融资服务、交易服务等综合需求，拜访前AI还能生成沟通策略建议，效率和方案质量都显著提升。
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