【TechWeb】近日，野村证券中国互联网月度追踪（7月）报告及QuestMobile监测数据显示，截至2026年7月，字节跳动旗下上线尚不满三年的红果短剧，日活跃用户已达1.68亿，同比增长107%，超过了爱奇艺、腾讯视频、优酷、芒果TV四大长视频平台日活的总和；同期“爱优腾芒”日活齐刷刷两位数下滑，月度使用时长缩水24%至47%。而行业繁荣的另一面，却是约九成短剧项目亏损、创作者深陷“内卷”的...
Source Link【TechWeb】近日，野村证券中国互联网月度追踪（7月）报告及QuestMobile监测数据显示，截至2026年7月，字节跳动旗下上线尚不满三年的红果短剧，日活跃用户已达1.68亿，同比增长107%，超过了爱奇艺、腾讯视频、优酷、芒果TV四大长视频平台日活的总和；同期“爱优腾芒”日活齐刷刷两位数下滑，月度使用时长缩水24%至47%。而行业繁荣的另一面，却是约九成短剧项目亏损、创作者深陷“内卷”的...
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