金吾财讯 | 沃尔玛（WMT）将开启Papa John’s（PZZA）餐饮订单配送服务，扩张餐厅外卖业务，与DoorDash（DASH）、优步（UBER）等外卖平台形成直接竞争。消费者可通过沃尔玛APP及官网下单Papa John’s产品，平台承诺30分钟内完成配送，用户还可将披萨餐饮商品和沃尔玛其他商品合并下单。该合作将于未来数周率先在美国部分地区落地，后续逐步推广至全美数千家Papa John’s门店。这是沃尔玛近三个月第三笔餐饮配送合作，也是其首次对接非门店驻场的外部连锁餐饮品牌。此前沃尔玛已先后与赛百味、唐恩都乐达成配送合作，业务从门店内餐饮商户向外拓展。配送将依托沃尔玛自有Spark司机网络完成，司机均为承接沃尔玛线上订单的独立承包商。沃尔玛在美国拥有超4600家门店，90%美国居民居住在门店10英里辐射范围内。沃尔玛希望把餐饮订单与商超零售订单相互绑定，数据显示当前约65%餐饮配送订单同时包含其他沃尔玛商品。餐饮配送属于沃尔玛极速配送体系的延伸，一小时内送达的订单收取统一配送费。沃尔玛表示，该业务是现有配送服务的自然拓展，有望提升用户APP使用频次，拉高订单客单规模。
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