9月10日，理想汽车宣布，9月7日至13日，理想汽车将在荷兰作为2026年索尔海姆杯官方合作伙伴，为球员及VIP贵宾提供官方礼宾用车服务。

据介绍，这是理想汽车正式启动进军欧洲的第一步，随后，理想汽车还将于2026年10月在巴黎车展完成欧洲车展首秀，向欧洲公众首次展示理想i6。届时理想汽车将公布全球产品阵容及欧洲业务计划，并深入阐释其欧洲战略及未来产品规划。

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