房地产行业的竞争逻辑正在发生变化。国家统计局数据显示，2026年上半年，全国房地产开发投资同比下降18.0%，新建商品房销售面积同比下降11.6%，销售额同比下降13.6%。市场规模持续收缩，房企过去依赖规模扩张的增长模式面临更大挑战。 与此同时，政策端的要求也在调整。2026年《政府工作报告》提出“加快构建房地产发展新模式，有序推动‘好房子’建设”，住房品质、绿色低碳和长期服务能力成为行业发展...
Source Link房地产行业的竞争逻辑正在发生变化。国家统计局数据显示，2026年上半年，全国房地产开发投资同比下降18.0%，新建商品房销售面积同比下降11.6%，销售额同比下降13.6%。市场规模持续收缩，房企过去依赖规模扩张的增长模式面临更大挑战。 与此同时，政策端的要求也在调整。2026年《政府工作报告》提出“加快构建房地产发展新模式，有序推动‘好房子’建设”，住房品质、绿色低碳和长期服务能力成为行业发展...
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