【三大运营商想要争夺Token定价权】据了解,三家运营商已经形成的共识是,Token将成为继语音、流量、宽带之后,第四个通信计量单位。各家运营商也都已开始探索售卖Token套餐。从已上线的Token套餐来看,各家运营商都复用了卖话费、流量套餐的经验:做成定额、统一标准、随话费一起扣费。三家运营商推出的均是包月套餐,其中,中国移动和中国电信的起步价分别为5元/月和9.9元/月,而中国联通推出的Token Plan套餐售价15 元/月起,不同套餐包含的Token额度有所差别。运营商积极布局Token套餐,其中一个原因是三家运营上都在寻找个人业务新的增长点。
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