东方甄选首款自营羽绒服亮相服贸会 9月20日正式开售

新浪科技
Sep 10

  新浪科技讯 9月10日下午消息,2026年中国国际服务贸易交易会于9月9日在北京开幕。东方甄选携近百款自营产品亮相,包括自营食品60款、非食产品34款,覆盖生鲜零食、营养保健、纸品个护、家居家纺等消费场景。同时,东方甄选在服贸会现场发布了首款自营羽绒服,并宣布将于9月20日正式开售,会员价最低299元起。

  据介绍,自营羽绒服是东方甄选将自营品类从食品农产品延伸至服饰赛道的重要里程碑。该系列羽绒服在原料端选用白鹅绒,绒子含量达90%,蓬松度700蓬,清洁度可达1000,异色毛绒的内控标准高于国家要求。供应链方面,东方甄选团队先后考察了8家工厂,最终选定3家头部供应商合作,并建立起从原料到成品的多轮质量管控机制。

  东方甄选2026财年业绩报告显示,截至2026年5月31日,公司累计推出1009款自营产品,总体GMV达102亿元,其中自营产品GMV为54亿元,占总GMV约52.6%。

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