兴业证券:关注游戏出海、小程序游戏与AI应用 围绕业绩兑现及内容储备布局

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【兴业证券:关注游戏出海、小程序游戏与AI应用 围绕业绩兑现及内容储备布局】兴业证券发布研报称,关注游戏出海、小程序游戏与AI应用,围绕业绩兑现及内容储备布局。2026上半年,游戏、广告营销收入及归母净利润同比增长,板块内部盈利表现分化。建议重点关注具备产品研发、发行运营及商业化能力的公司,围绕以下三条主线展开:1)游戏板块。2026上半年自主研发游戏海外收入123.72亿美元,同比增长30.22%;小程序移动游戏收入316.57亿元,同比增长36.01%。2)内容与IP。优质内容储备及IP的影视、游戏、短剧和衍生品开发空间广阔。3)AI应用。AI营销与短剧等业务快速增长。

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