海尔与天猫合作扩大推行线上线下“同款同价同权益”

格隆汇
Yesterday
双11前,海尔与天猫扩大合作,推行线上线下一体化经营。9月15日,天猫超级品牌日起,海尔旗舰店的新品及热销款,将同步进入天猫优品1.2万家门店,实行“同款、同价、同权益”。新模式下,消费者无需多渠道比价,天猫权益可在门店使用,达成成交,线上与门店均可获得收益分成。长期以来,家电行业线上线下割裂,影响消费体验,也造成渠道内耗。知情人士透露,此次海尔智家内部统筹电商、区域分公司及各品类事业部,统一推进此次线上线下协同。

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