祖玛珑跨界宠物护理赛道!雅诗兰黛香氛业务能否跑出新增量?

南方都市报
Sep 14

近日,雅诗兰黛集团旗下香氛品牌祖·玛珑(Jo Malone London)与英国天然宠物护理品牌WildWash联合研发推出橙花与雪松木香型宠物沐浴露,每瓶285毫升,售价200元。  对于此次跨界布局宠物赛道,祖·玛珑方面在接受南都湾财社记者采访时表示,“希望以此为开端,逐步构建起完整的宠物护理产品线,持续满足高端消费者对宠物精致护理的需求。这是我们长期投入的方向。”  值得注意的是,这一动作...

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