德勤:上调香港全年零售销售增长预测至8.4%

格隆汇
Yesterday
香港零售市场在2026年上半年表现较预期强劲,销售额约2030亿港元,同比上升9.7%。受惠于上半年强劲增长动力,德勤将2026年全年香港零售销售预测调高至4120亿港元,同比增长8.4%,并预料下半年增长将达7%。 德勤香港消费市场业务主管合伙人郑焕然表示,展望未来,楼市改善有望持续提升本地高净值人士的消费力,加上大型盛事及节庆活动密集举行,预期将吸引更多国际旅客来港,进一步刺激消费。 德勤预计,全年主要零售类别将录得增长,珠宝首饰、钟表及名贵礼物预计达600亿港元(升15.4%);服装鞋履达500亿港元(升16.3%);药物及化妆品达400亿港元(升11.1%);耐用消费品则达680亿港元(升15.3%)。高价值消费品类别最能受惠于旅游业复苏及财富效应,而内地旅客的跨境消费,则支持药物化妆品及耐用消费品增长。 德勤表示,全年访港旅客预期增加18%,至5900万人次,当中4600万来自内地。郑焕然补充,要将上半年的增长转化为持续动力,零售商应聚焦三大策略重点,包括奢侈品普及化、提升顾客价值,以及优化跨境定价。

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