OpenAI测试面向广告商的AI工具

格隆汇
Yesterday
OpenAI周三表示,该公司已推出面向广告商的人工智能工具,并开始测试由企业赞助的聊天机器人供用户互动,以此加大力度进军日益竞争激烈的AI驱动营销市场。据悉,“赞助代理”功能将允许用户在ChatGPT中与企业赞助的代理展开对话,并在与广告互动后访问该企业的网站。OpenAI表示,这些代理将明确标注,并与ChatGPT的独立回复以及用户的原始聊天内容保持分离。OpenAI补充道,该功能目前正在与部分美国广告商进行测试。与此同时,“ChatGPT 广告管理器”插件将允许广告商使用自然语言提示来创建、更新和分析广告活动,将网站或广告活动简报转化为广告活动,审查表现并获取建议。广告管理器可根据广告商的着陆页和广告活动目标,推荐文案和图片。

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