金吾财讯 | 据外媒报道，全球食品巨头亿滋国际（MDLZ）计划于2027年启动旗下旗舰品牌“奥利奥”（Oreo）的全球重塑计划。此举意在通过产品与渠道的全方位升级，推动奥利奥实现年收入接近50亿美元的战略目标。据悉，本次重塑是一项涵盖配方、包装与市场渗透的综合性提质计划。为进一步打入低渗透率新兴市场，同时巩固美、中等成熟市场的增长，亿滋计划重新规划价格与规格体系，推出从便携小包装到家庭分享装的多样化组合。此外，公司还将对部分产品配方进行升级以优化标签成分，并结合新的口味创新，继续深化“扭一扭、舔一舔、泡一泡”这一经典食用习惯的营销推广。
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