昂跑正式宣布携手足坛巨星基利安.姆巴佩进军足球领域，昂跑创始人戴维・阿勒曼公开表示，品牌足球鞋将于2027年面向零售市场发售，定位为高端产品。据悉，姆巴佩不仅会穿着昂跑开发的足球产品参加比赛，还将直接参与未来足球鞋和服装的开发与测试，并成为品牌全球代言人。谈及昂跑与姆巴佩的合作激励机制，昂跑亚太区公关负责人阿德里安在当晚接受采访时透露，昂跑与姆巴佩之间是长期、高度协作的合作，以共同创造和产品创新为核心，带有创业精神，激励机制包含现金和股权两部分。（每经）。
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