他一个月干300万元,我们要干300万元;他干200万元,我们要干200万元。这是在近期的名创优品中期业绩会上,名创优品创始人叶国富下达的最新指令。 对标泡泡玛特,成为名创优品的新目标。大众所熟知的名创优品是销售高性价比的日用小百货。实际上好几年前,名创优品便已和漫威、迪士尼、三丽鸥等大IP联名,近两年更是密集推出大店、上架原创IP。但同质化严重、授权费用攀升,授权IP这门生意的弊端不断显现。 ...
Source Link他一个月干300万元,我们要干300万元;他干200万元,我们要干200万元。这是在近期的名创优品中期业绩会上,名创优品创始人叶国富下达的最新指令。 对标泡泡玛特,成为名创优品的新目标。大众所熟知的名创优品是销售高性价比的日用小百货。实际上好几年前,名创优品便已和漫威、迪士尼、三丽鸥等大IP联名,近两年更是密集推出大店、上架原创IP。但同质化严重、授权费用攀升,授权IP这门生意的弊端不断显现。 ...
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