麦当劳据报计划革新优惠策略以重振美国销售增长

格隆汇
10 hours ago
据彭博,麦当劳在公布逾一年来最疲弱的美国销售业绩后,正与加盟商共同制定全新的价值策略。这家快餐巨头在发给营运商的讯息中表示,将于未来数周内为注重性价比的消费者制定一套更长远的策略方针。与此同时,麦当劳亦正筹备一项短期计划,内容涵盖限时特供餐品及基于现有热门产品推出的优惠活动。目前,麦当劳应用程序已提供2美元早餐三文治,以及最低消费1美元即可获赠薯条的优惠。

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10