分析师:苹果拆分iPhone18发布节奏策略奏效,部分用户转购Pro机型

智通财经
3 hours ago
【分析师:苹果拆分iPhone18发布节奏策略奏效,部分用户转购Pro机型】9 月 20 日消息,苹果今年改变了传统的 iPhone 秋季发布节奏,仅推出 iPhone 18 Pro 系列机型及首款折叠屏手机 iPhone Duo。而标准版 iPhone 18、定位更低的 iPhone 18e 以及 iPhone Air 2 预计将推迟至明年春季发布。 对此,分析公司 Deepwater Asset Management 管理合伙人兼联合创始人、前 Piper Jaffray分析师 Gene Munster 发文,认为苹果拆分 iPhone 18 系列发布节奏的策略正在发挥作用。 具体来看,在 iPhone 18 Pro 系列上市首日,相应产品预购预计送达时间比去年同期延长了约 15%。因此 Gene Munster 认为,部分原本可能购买基础版 iPhone 的消费者,正在增加预算转而购买价格更高的 iPhone 18 Pro 或 iPhone 18 Pro Max。

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