机构:双周期发布策略或有助于推动iPhone早期销售

格隆汇
3 hours ago
iPhone 18 Pro与iPhone 18 Pro Max周五正式上市。不同于过去与Pro系列同步上市,苹果预计将在明年初推出基本款iPhone 18,并同步推出iPhone 18e与iPhone Air 2。Deepwater Asset Management管理合伙人Gene Munster在一份报告中指出,这种双周期发布策略似乎有助于推动iPhone早期销售。他写道,“我们的追踪数据显示,上市首日Pro机型的预购等待时间,比一年前长约15%。由于Duo将蚕食部分Pro系列需求,更长的等待时间显示,部分原本可能购买iPhone 18的消费者转而选择Pro机型,抵销了大部分Duo带来的需求分流。”

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