签约球星姆巴佩 On昂跑亚太区回应:合作含现金激励

智通财经
Sep 18
【签约球星姆巴佩 On昂跑亚太区回应:合作含现金激励】北京时间9月18日晚,瑞士运动品牌On昂跑正式宣布携手足坛巨星基利安·姆巴佩进军足球领域,标志着这家以跑鞋闻名的品牌正式开启迈向全球最大体育项目的新征程。昂跑创始人戴维・阿勒曼公开表示,品牌足球鞋将于2027年面向零售市场发售,定位为高端产品。据悉,姆巴佩不仅会穿着昂跑开发的足球产品参加比赛,还将直接参与未来足球鞋和服装的开发与测试,并成为品牌全球代言人。谈及昂跑与姆巴佩的合作激励机制,昂跑亚太区公关负责人阿德里安在当晚接受采访时透露,昂跑与姆巴佩之间是长期、高度协作的合作,以共同创造和产品创新为核心,带有创业精神,激励机制包含现金和股权两部分。但他并未明确是否类似费德勒模式。

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