网红烘焙品牌祐禾回应关店潮:商业正常现象,摒弃粗放式扩张

智通财经
Yesterday
【网红烘焙品牌祐禾回应关店潮:商业正常现象,摒弃粗放式扩张】近日,网红烘焙品牌祐禾陷入闭店舆论。继启动全国化布局、短时间内密集落地多城之后,品牌迎来首轮大规模门店调整,多个新进入城市的门店被曝陆续关停,其中不少门店存活时间不足一年。对此,祐禾官方账号发布视频回应。视频中,祐禾湖南区域品牌负责人表示,一个全国性的品牌在发展的过程中难免在有些城市个别门店受商场流量租约等外部因素影响,这是商业正常现象,前两年在市场推动下,祐禾的发展速度比较快,今年反而是主动筛选点位,对于一个全国性连锁品牌来说,门店有进有出,优胜劣汰本来就是商业正常现象。我们宁愿少开店,也要保证每家门店活下来活得好,这不是收缩,恰恰是品牌走向成熟、求稳走远的体体现。今年我们主动调整了整体发展策略,摒弃粗放式扩张,确定开一家成一家的经营原则,我们今年在杭州宁波宜昌海南厦门落地的新店,每一家都开得很成功,我们不再一味追求开店数量,更加看重单店盈利质量和门店长期运营的稳定性,做走稳定发展的路线。

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10