【外资看好中国AI发展前景】近日，摩根士丹利发布的研报指出，中国消费端AI可变现收入的潜在市场规模将从2026年的约540亿元，扩大至2030年的2940亿元。其中，交易佣金约2810亿元、广告约100亿元、订阅及按次付费约30亿元，广告与交易佣金合计占比约99%。长期基准情景下，2040年这一市场规模预计达到约1.6万亿元。摩根士丹利表示，腾讯、阿里巴巴等科技企业正将人工智能直接嵌入日常应用，推动中国在消费端AI普及方面领先美国。该行的调查显示，80%的中国受访者每周至少将AI用于个人用途，美国受访者的这一比例为54%；在就业受访者中，中国每周至少在工作中使用AI的比例为77%，美国同样为54%。摩根士丹利认为，AI会进一步拉开各平台广告预算占比差距，推动头部平台更深地切入商业工作流，释放更大的商业化增长空间。
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