DoubleVerify Launches Ask Neura Conversational AI Feature

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Yesterday

DoubleVerify (DV) said Thursday it launched Ask Neura, a conversational AI feature built into its Pinnacle platform that allows advertisers and agencies to interact with campaign data and insights using natural language.

Ask Neura lets customers analyze campaign effectiveness across fraud and invalid traffic, brand suitability, viewability, geographic alignment and attention, while investigating unusual trends and understanding recommendations to improve advertising performance, DoubleVerify said.

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