瑞银维持苹果“中性”评级,称iPhone 18 Pro系列初期需求偏弱

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【瑞银维持苹果“中性”评级,称iPhone 18 Pro系列初期需求偏弱】瑞银在跟踪iPhone 18系列预售后的供应数据后,维持苹果“中性”评级及296美元目标价,认为iPhone 18 Pro和Pro Max初期需求表现相对温和。瑞银Evidence Lab对30多个市场的追踪显示,iPhone 18 Pro Max平均等待时间约23天,同比缩短约2天,其中中国市场等待时间同比缩短约4天;iPhone 18 Pro平均等待时间约16天,同样同比缩短约2天,中国市场更是同比缩短约10天,美国则是唯一等待时间同比延长的主要市场,增加约1天。瑞银认为,较短的等待时间可能与过去一年iPhone 17系列需求较强、今年Pro系列升级幅度有限以及平均售价上升有关,同时指出中国市场数据可能受到部分消费者等待下月推出Duo机型的影响。瑞银因此认为,目前尚未看到iPhone 18 Pro系列出现明显超预期需求。

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