锚定“出海” 淘宝“双11”助商家挖掘海外增量

证券日报
Sep 21

9月21日,淘宝发布今年“双11”海外新策略。平台将通过流量、物流与经营能力的全方位升级,助力商家以同一间店、同一批商品,同时经营国内与海外两大市场。  “在淘宝‘出海’,品牌不需要另起炉灶。”淘宝“出海”业务负责人叶天对《证券日报》记者表示,“我们已经跑通了‘一份投入、两盘生意’的模式。商家原有的淘宝、天猫店铺,通过一键签约就能直接把货卖到海外,不需要重新开店、重新装修、重新建运营团队。对于已经...

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