新浪科技讯 9月21日上午消息，淘宝公布今年双11海外新玩法，活动将在全球20个市场同步启动，超过120万商家参与。13个国家和地区将提供包邮服务，其中中国香港、中国澳门、新加坡、马来西亚实现“0门槛包邮”。出海商品也从轻小件拓展至家具、家装建材等中件、大件品类，90%以上中大件商品可实现海外直邮。
据介绍，淘宝还将在首页新增海外流量入口，上线Discover频道、海外榜单和清单。淘宝出海业务负责人叶天表示，平台将承担跨境链路的复杂度，让商家依托同一间店、同一批商品同时经营国内与海外市场，实现“一份投入、两盘生意”。淘宝数据显示，其出海业务GMV已连续六年实现双位数增长，超过15万商家出海后年同比增长翻倍。
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