从拼低价到拼供给,淘宝出海“双11”换挡,跨境赛道格局生变

每日经济新闻
3 hours ago

当下跨境电商行业竞争逻辑正迎来深刻变局。  9月21日,淘宝出海业务负责人叶天对外宣布,今年淘宝“双11”将在全球20个市场同步启动,13个国家和地区提供包邮服务。与此同时,今年“双11”,超过120万家淘宝、天猫商家参与出海。  过去,低价一直是跨境电商赛道玩家的核心打法,依靠平台补贴、工厂直供等方式,拼多多旗下跨境电商平台Temu、字节跳动旗下跨境电商平台TikTok Shop持续以极致低价...

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