智通财经APP获悉，周三，麦当劳(MCD.US)低开低走，截至发稿，跌幅近5%。自3月份以来，该股累计下跌近30%。消息面上，麦当劳将于9月23日举行一场关键的“投资者日”(Investor Day)活动。此次更新预计将能让投资者了解管理层计划如何在维持国际市场增长的同时重振美国市场的增长势头。
尽管近年来麦当劳的表现大体上优于快餐竞争对手，但该公司正设法避免在美国陷入长期低迷——尤其是在汉堡王增长提速之际。在其美国业务经历一年多来最缓慢的增长后，公司正在调整其超值策略组合。
据一份致运营商的消息，该公司将在未来几周与加盟商合作，制定一项能吸引注重性价比食客的"更长期"方案。与此同时，麦当劳正在"构建一项短期过渡计划"，推出临时性产品和数字优惠，聚焦当前销售表现良好的品类。在其应用程序上，顾客可以花2美元买到一份早餐三明治，或在最低消费1美元的情况下获得免费薯条。
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