On Holding Continues to Raise Prices, Turn Away from Promotions
Dow Jones
Sep 22
1011 ET - On Holding is defying the current highly promotional retail environment, Co-CEOs David Allemann and Caspar Coppetti say on CNBC. "We are the brand with the highest average selling price and the lowest discount rate," they say. "In fact, since our last investor day three years ago, we have taken the average price point for On from $145 to $170." Allemann and Coppetti say the company can charge higher prices due to the brand's premium positioning. Those higher prices, in turn, will allow On to grow its bottom line faster than its top line over the coming years, they add. On climbs 13% after issuing its 2029 financial outlook.
At the request of the copyright holder, you need to log in to view this content
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.