瑞幸咖啡(LKNCY)新加坡第100家门店落成 全球门店数突破3.8万

金吾财讯
Sep 28

金吾财讯 | 瑞幸咖啡(LKNCY)宣布在新加坡武吉士开出当地第100家门店。自2023年开启海外出海进程以来,瑞幸在新加坡已累计服务超过190万名交易客户,成为按门店数量计算的新加坡第二大咖啡连锁品牌,本地员工规模超860人。据悉,作为出海首站,瑞幸在新加坡市场推出了包括东南亚特色风味在内的超130款新品,其中生椰拿铁与小黄油拿铁在当地累计销量均突破200万杯;同时全线产品自2026年起符合当地Nutri-Grade C级及以上标准。目前,瑞幸全球门店数已超3.8万家(覆盖中国、新加坡、马来西亚及美国),全球累计服务客户突破5亿人。公司表示,新加坡市场的成功验证了其商业模式的国际适应性,未来将持续深化全球布局。

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