谷歌为AI摘要功能,向约100家数字内容出版商付费

智通财经
Sep 30
【谷歌为AI摘要功能,向约100家数字内容出版商付费】知情人士透露,谷歌正为约100家数字出版商提供报酬,依据其内容在搜索及其他产品AI生成回答中的贡献度结算费用。这项试点项目标志着谷歌进一步转变策略,开始为在其核心搜索引擎中展示的出版商内容付费。一位接近谷歌的人士表示,谷歌在不到一年前启动这项试点,覆盖AI摘要、AI模式以及Gemini聊天机器人。项目支付金额差异巨大。一家数月前加入的出版商称,目前累计获得约5万至6万美元,这笔收入对其业务体量影响有限。知情人士透露,另一家早期参与的出版商每年可获得超100万美元,占其营收比重更高;小型站点数月内收入甚至不到1000美元。出版商可通过谷歌搜索控制台查看自身内容被调用频次以及对应报酬,该工具原本用于网站监测搜索表现与流量。如果足够多出版商持续参与,该项目或将成为范本,供其他AI企业参考如何处理为模型回答提供素材的网站内容。

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