智通财经APP获悉，大摩发布研报称，基于中国及美国奢侈品消费数据转弱，下调普拉达(01913)第三季预测，认为普拉达集团旗下品牌难以独善其身;将普拉达目标价由42港元下调至40港元，维持“大市同步”评级。
该行现预测Prada品牌零售销售按固定汇率计算将持平，Miu Miu则下跌3%，集团第三季整体销售同比跌0.5%。该行亦下调第四季预测，因未见需求显著回升的理由，并下调较后年份预测，反映对奢侈品行业中期增长更审慎的看法。
该行指，Miu Miu作为投资普拉达的关键变数，投资者希望找到Miu Miu由高速增长转型至持续增长的证据，但如今品牌正面对严峻环境，因其对中国客户的敞口高于行业平均水平，对美国客户敞口远低，同时对中东客户敞口较高，并面临高基数挑战。
该行预期Miu Miu第三季零售销售按固定汇率下跌3%，意味同店销售(LFL)录得双位数跌幅，将加剧市场对Miu Miu在快速增长后或出现实质销售调整的忧虑。
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