Competition from More Brands in Soccer is Positive, JD Sports CEO Says
Dow Jones
Yesterday
1342 GMT - Competition from new brands selling soccer products seems positive for the sporting goods industry, says Regis Schultz, chief executive of JD Sports Fashion. Earlier this month, Swiss sports company On Holding said it would expand its portfolio to include soccer products after signing Real Madrid star Kylian Mbappe-who is leaving its partnership with Nike--to serve as the face of the new category. On also intends to branch out into golf, seeking to boost its profile as a global sport-products retailer. "Having a new way of looking at [soccer] is great," Schultz says. "It is always good to have innovation and it shows that there are things to be done in our industry," he says.
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