【正面硬刚！天猫、京东同日召开双11发布会】10月12日午间消息，据悉，天猫、京东两大电商平台2026双11新闻发布会都定于10月15日同日举行。值得注意的是，两大平台在同一天向外界披露大促策略，这在双11历史上并不多见。据媒体报道，从已披露的节奏来看，京东选择“抢跑”，10月12日20:00正式开启全品类现货售卖，主打现货直发，不用等待定金尾款；淘宝则在10月15日20点开启预售，提前锁价、锁定赠品，两大平台活动一直持续到11月11日24点正式收官。
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