要说“没存在感”的国际运动品牌,PUMA(彪马)或许榜上有名。 耐克、阿迪达斯在中国市场依然拥有较高声量,但和二者并称世界三大运动品牌的彪马,却越来越像一位“熟悉的陌生人”。 10月7日,安踏体育(02020)宣布,以约15亿欧元(约合113亿元人民币)现金完成对彪马29.06%股权收购,成为其最大股东。 此次收购,安踏体育成为彪马最大股东,但仅派驻监事,并不全面接管品牌。那么,谁会成为...
Source Link要说“没存在感”的国际运动品牌,PUMA(彪马)或许榜上有名。 耐克、阿迪达斯在中国市场依然拥有较高声量,但和二者并称世界三大运动品牌的彪马,却越来越像一位“熟悉的陌生人”。 10月7日,安踏体育(02020)宣布,以约15亿欧元(约合113亿元人民币)现金完成对彪马29.06%股权收购,成为其最大股东。 此次收购,安踏体育成为彪马最大股东,但仅派驻监事,并不全面接管品牌。那么,谁会成为...
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