新浪科技讯 10月10日上午消息，10月9日晚，第35届中国电视剧“飞天奖”、第29届全国电视文艺“星光奖”颁奖典礼举行。作为本届“飞天奖”红毯冠名方，大麦娱乐潮玩品牌好运连得LUCKY LOOP（以下简称“LUCKY LOOP”）亮相红毯，旗下原创IP大喜DaXi、ECHOA回声与众多影视创作者现场互动。据了解，这是潮玩IP首次登上“飞天奖”红毯。

　　大麦方面表示，从音乐节走向电视艺术盛典，大喜DaXi与ECHOA回声此次亮相“飞天奖”红毯，进一步拓展了LUCKY LOOP原创IP的线下呈现场景。据悉，作为大麦娱乐“现实娱乐”战略在IP消费领域的重要延伸，LUCKY LOOP计划继续推进原创IP开发和产品更新，并通过门店、演出及文化活动等场景，增加原创IP与消费者互动的机会。

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