李宁入股蒙牛旗下运动营养品牌,“装备+营养”闭环能否跑通

南方都市报
Oct 10

蒙牛孵化的运动营养品牌迈胜近日完成近亿元A+轮融资,李宁有限公司连同其大股东体育产业平台非凡领越共同参投,中信农业产业基金同时入局,引发行业关注。   据了解,这是迈胜十个月内完成的第二轮融资,两轮合计近2亿元。在消费投资整体趋冷的背景下,多家产业资本持续加码,背后有哪些投资逻辑?李宁与蒙牛的结合,运动消费的“装备+营养”闭环能否跑通?  双方为何走到一起?  据了解,李宁公司与非凡领越同属“李宁...

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