迪士尼推销全新高端大型影院计划,挑战IMAX地位

格隆汇
Yesterday
据彭博,迪士尼正积极向好莱坞各大竞争片厂推销其全新高端大型影院计划,希望将旗下新推出的Infinity Vision品牌打造成业界通用标准,从而挑战IMAX在高利润影院市场的主导地位。报道称,迪士尼已与派拉蒙影业、环球影业、狮门影业及索尼影视娱乐展开初步洽谈,探讨以Infinity Vision品牌认证并推广各方即将上映的影片。各竞争片厂对此方案表现出初步兴趣,但多家片厂表示,将先观察《复仇者联盟:末日》首轮市场推广能否有效提升消费者对Infinity Vision品牌的认知度,再决定是否将自家片单纳入其中。

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