【大河财立方记者陈薇文图】10月15日,上海与北京,天猫与京东罕见地将“双十一”启动会放在同一天。一个讲AI重构消费入口,一个讲服务筑牢护城河,第18个“双十一”,两大巨头在同一天讲出了两个完全不同的故事。 对消费者来说,凑单取消、现货先行、服务体验升级,终于告别了购物车里做算术题,今年“双十一”从未如此简单。但对商家和平台来说,AI渗透全链路、补贴精准卡位、即时零售入场,“双十一”成为全渠道的...
Source Link【大河财立方记者陈薇文图】10月15日,上海与北京,天猫与京东罕见地将“双十一”启动会放在同一天。一个讲AI重构消费入口,一个讲服务筑牢护城河,第18个“双十一”,两大巨头在同一天讲出了两个完全不同的故事。 对消费者来说,凑单取消、现货先行、服务体验升级,终于告别了购物车里做算术题,今年“双十一”从未如此简单。但对商家和平台来说,AI渗透全链路、补贴精准卡位、即时零售入场,“双十一”成为全渠道的...
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