【e公司观察】微信推短剧平台绿泡泡 与字节系争夺用户时长

同花顺
Oct 15

短剧平台绿泡泡出现在微信生态,是张小龙的一次妥协,也是腾讯用户时长不断被字节系蚕食的不得已之举。有媒体报道,接近腾讯内部人士称张小龙长期在意微信生态的纯粹性,内部有很长一段时间不愿意主动推短剧。如果看看用户时长数据,就能读懂腾讯推出短剧平台背后的焦虑。今年7月,抖音主App单App时长份额19.4%,已经超过微信的18.8%。叠加主攻下沉市场、依靠任务激励拉长用户停留的抖音极速版,抖音主副App...

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