时代锐评|郑钦文夺冠后品牌营销众生相:蹭冠军热度可以,但别没底线

时代财经
Oct 14

10月11日晚,郑钦文以2-0击败安德列娃,夺得中网女单冠军,成为中网举办二十届历史以来首位本土女单冠军。夺冠的喜悦还未在社媒上消散,一场“赞助商大型团建现场”已经开演:十几个代言品牌连夜下场,抢着把“恭喜郑钦文”变成“我们的活动”。   郑钦文夺冠后霸王茶姬买一送一图源:时代财经截图  更精彩的是第二天,这场集体狂欢迅速“翻车”了。  郑钦文夺冠当晚上汽奥迪发布文章《祝贺钦文夺冠!AUDI全系买...

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