【国泰海通：腾讯加码短剧赛道 上游短剧制作公司有望迎来发展红利】国泰海通发布研报称，腾讯上线 “绿泡泡短剧” 小程序，依托微信庞大的用户底盘与小程序生态，产品有望实现极低的用户触达门槛。长期来看，绿泡泡依托微信社交生态开辟短剧全新发行渠道，有望创造增量内容需求，丰富短剧制作方的变现选择。多平台发行模式能够降低内容厂商对单一平台的依赖，优质作品可借助微信社交裂变放大传播与收益，上游短剧制作公司有望迎来发展红利。
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