上观时评丨品牌的“冠军庆祝” 有事后奖励更应有事前尊重

上观新闻
Oct 14

10月11日,郑钦文在中网夺冠,霸王茶姬作为代言品牌迅速推出“全品类买一送一”活动。次日,小程序被挤崩,多家门店订单排到上千杯,“店员忙到崩溃”登上热搜。  从媒体实地探访的画面看,门店操作台前待制作的杯子堆成小山,“开店40分钟前面就排了200多杯”成为常态。店员在吧台前重复上千次出杯动作,有人顾不上吃一顿完整的饭。  霸王茶姬的“买一送一”是品牌主动策划的营销活动,由此产生的海量订单,属于经营...

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