天猫、京东发布会隔空对垒,抖音发券到红果,今年双11各家都打什么牌?

第一财经
Oct 15

10月15日下午,几乎同一时间,阿里和京东分别在上海和北京举行2026年双11的发布会。两大传统电商隔空对阵,他们的新对手抖音也没缺席这场混战,同样在今天启动双11好物节。  尽管一届届双11后,大促常态化正在成为行业现实,但在这个电商行业最重要的大促节点,平台间的抢跑、注意力争夺和机制服务比拼仍然激烈。淘宝掏出了AI和天猫旗舰店所代表的平台品牌资源,试图不断挖掘它们的新价值;京东延续了去年的超长...

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