京东卖服务,阿里卖AI:双十一不再拼低价,电商巨头在赌什么

华夏时报网
Oct 16

将持续一个月的双十一大促战火已经燃起,但低价不再是电商巨头们今年最重头的戏码。  10月15日,京东与阿里这两个重要玩家同时对外释放双十一核心策略,但战略重心截然不同:京东将服务推上C位,阿里则打出AI底牌。  当双十一不再是见证消费奇迹的时刻,当反内卷竞争日益深入,电商巨头今年的不同选择,更像是消费市场从价格博弈全面转向价值竞争的一个缩影:存量市场的价格战难以为继,所有人都需要找到适合自己的新...

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