“买全球”的安踏 何时能够“卖全球”?

中国经营网
16 hours ago

安踏集团拿下彪马单一大股东席位,是安踏集团全球化布局的里程碑式事件,意义远超以往多品牌收购。在看到安踏集团最新发布的公告后,上海良栖品牌管理有限公司创始人程伟雄如此评价道。  日前,安踏集团公告称,公司斥资15.055亿欧元现金收购彪马所属公司PUMA SE 29.06%股权,正式成为彪马第一大股东。不同于此前对于斐乐(FILA)、迪桑特等品牌的诸多收购,彪马是全球公认稳居前三的经典综合运动大牌。...

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