花旗发表报告指,中国化妆品线上销售增长于2026年第三季较上半年放缓,主要由国际品牌拖累,因618大促后进入淡季,与国家统计局零售数据走势一致。本地品牌在淡季加速增长,反映策略转向自营直播,加上竞争较少;惟该行认为第三季表现并非拐点,预期国际品牌于双11、第四季及2027年仍将继续跑赢。按品类计,彩妆属例外,本地品牌表现优于国际品牌。该行覆盖范围内,巨子生物(02367.HK) 品牌线上GMV...
Source Link花旗发表报告指,中国化妆品线上销售增长于2026年第三季较上半年放缓,主要由国际品牌拖累,因618大促后进入淡季,与国家统计局零售数据走势一致。本地品牌在淡季加速增长,反映策略转向自营直播,加上竞争较少;惟该行认为第三季表现并非拐点,预期国际品牌于双11、第四季及2027年仍将继续跑赢。按品类计,彩妆属例外,本地品牌表现优于国际品牌。该行覆盖范围内,巨子生物(02367.HK) 品牌线上GMV...
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