“双11”大战提前启幕 AI成为重要抓手

格隆汇
Oct 17
2026年“双11”大促拉开帷幕,天猫、京东于10月15日举办大促发布会,抖音同日官宣启动,头部平台同台竞逐。面对存量市场竞争,平台一改往年繁复的玩法,将大促提前、简化活动规则,争夺用户注意力与商家资源。不同于以往主要依靠价格补贴拉动增长,本届“双11”的显著变化是,AI成为重要抓手,AI工具、电商智能体覆盖了商家经营全链路。与此同时,一键出海工具、海外仓履约体系与跨境AI应用持续降低跨境运营门槛,出海业务有望成为本届大促新亮点。业内人士表示,一键出海大幅降低商家出海门槛,海外仓破解跨境物流时效、售后体验痛点,跨境AI智能体补齐询盘、报关、合规风控等短板。整体来看,电商出海竞争正从单纯商品输出,转向综合服务能力比拼。

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