【新东方入局铁路游】10月24日上午,在京举办的“新东方·霞客号”旅游列车产品发布会上,国铁北京局联合新东方文旅,发布了以东方之旅为主题的“新东方·霞客号”旅游列车及旅行产品,这是新东方文旅首列自主投资运营、以北京为始发站的旅游专列。新东方集团创始人俞敏洪阐述了正式进军旅游列车领域的理念与构想。 俞敏洪谈到,新东方文旅做列车旅游,是想坚持以文化为内核,让旅途本身成为一段有内容、有温度的行走。“霞客号”之名取自明代地理学家、旅行家徐霞客,既致敬其知行合一的行旅精神,也寓意旅客如霞客般以好奇之心阅读山河——旅行不再是走马观花的匆匆打卡,而是穿行于朝霞暮云间的文化探寻。 “新东方·霞客号”列车旨在将铁路运输功能与文化体验价值有机结合,为旅客提供“旅途即风景、出行即学习”的全新旅行方式。该列车编组共计18节车厢,定员190人,全车设软卧三人间、四人间包房,每间包房均配备独立卫浴,首发将从北京站开往东北。
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